It takes something special, don’t you think, to start up a brand-new accountancy firm only a couple of months after the start of a global pandemic.
It’s what Sharon Hirsch of Argus Accounting did in May 2020, and in this HumaniseTheNumbers podcast discussion with Sharon, you’ll hear her share a number of valuable insights: the KPIs that matter most, what her emotional charges are and what it is that’s driving her to do what she does for her 74 clients, some of whom are paying between £1,500 and £2,500 per month.
She also shares how important it is for her to have a future perspective, to deliver genuine value to her clients and for her and her team to make a real difference.
I hope you can join Sharon and me on this Humanise The Numbers podcast discussion – there are some really important lessons to learn, and I could feel the passion that Sharon has for her business, for her team and for the importance of client relationships.
Please also scroll down this episode page to find the contact information for Sharon and additional, downloadable resources mentioned in this podcast.
One of my key measurements is touchpoints with clients. For me, it is an important thing.
All the team will keep a track of touchpoints with clients, not every email we send them, but human contact, a conversation.
I'm against just emailing clients things, because 90% of our clients will not read every word in our email. If we are lucky, they might read the first sentence, so the human contact for me is a huge KPI and that measurement is important.
There are clients who I would have daily contact with if they were going through a challenging period - that's not unusual.
What I feel it that we have a duty of care to our clients to be available to support them.
Connect with Sharon
Connect with Paul
NOT AVAILABLE AT THIS TIME
What does Humanise The Numbers mean to you?
The emotional payoff
Why start up in the pandemic?
Value conversation with clients
Pricing and value
What does your ideal client look like?
Understanding your clients and your team
Putting a number on the help you give
Argus' KPI score card
The right clients
Can your business afford you?
Argus' updated goals
Balancing life and business growth
Click the play button below and use the slider on the audio below to get quickly to the chapters in the podcast.
Resources relating to this podcast:
Sharon and Paul discuss the importance of strategy, vision and values to Sharon's business and why they are at the heart of everything she does.
Paul refers to the importance of having clarity on the strategic health of your business. Here are the links to the Strategic Health Questionnaire and the Strategy ebook Paul mentioned in the podcast.
Edgar Schein's book 'Helping', mentioned by Paul in the podcast, explains why you can only help the people who want to be helped, as well as the importance of partnership in your relationship with your client. Read the book by clicking on the button below.
If you want to know more about Argus and the reason for the mythological name, as well as Sharon's reasons for starting her business, click the link below. The 'About us' page is like no other...
Sharon and Paul talk about the importance of KPIs and measuring what matters most in your firm. Sharon is very clear on her KPIs, her most important one being the human connections with clients. She calls these touchpoints.
What is your most important KPI?
We know accountants love to track and measure – let’s make sure you track and measure the right things in your firm.
Click the link on the button below to read the Business Breakthrough report 'Healthy Heartfelt KPIs' and make sure you measure what matters most in your firm.