Connect with Noel
1. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting, as he shares the details and importance of his discovery call with prospective clients.
2. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel discusses the importance of actionable KPIs.
3. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel shares the joy of writing his first book.
https://humanisethenumbers.online/episode-141-noel-guilford-founder-ceo-of-guilford-accounting/
1. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel shares what 'humanising the numbers' means to him, how it's all about helping his clients understand their personal goals and then working with them to ensure the business can deliver them. He talks about his unique opportunity of being able to help with a client's overall business.
2. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel discusses the importance of getting into the guts of your client's business and understanding, not just the financial numbers, but ALL of the business data - the numbers connected with lead gen, marketing, website traffic, etc. That data is then channelled and used in a way to help the client understand that it can help define the next steps towards delivering on their personal ambitions.
3. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about the clients he works with, why he only works with a small number of clients, what his selection process is, and the importance of great client conversations.
4. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel expands on how he uses his discovery call and why it is the most crucial part of his client selection process. He shares the questions he asks, the subjects he covers, and the importance of listening and talking, not just about your client's business, but as a way to getting to know them as a person.
5. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about discovering your clients' pain points in the discovery call, the importance of understanding their personal objectives and why, during this call, he does a lot of listening.
6. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel shares his decision-making around using Xero and why focusing on using this platform has enabled him to become an expert in it. He now only uses specialist Xero bookkeepers.
7. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about the importance of challenging clients, holding them to account, and using KPIs to drive action. He talks about stretching the clients, taking them out of their comfort zone, so that the business owners' skills develop. As Noel says, 'the business isn't going to develop beyond how the business owner develops.'
8. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about KPIs (or business metrics, as he calls them), which ones he focuses on, why they are different for each client, and why cash is an important metric.
9. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about what the word 'advisory' means to him and why his focus is all about helping the business owner improve the performance of their business so that it delivers on their personal goals and ambitions. Noel shares a story of a client whom he helped do just that, to the point where she doubled the size of her business, enabling her to send her children to a private school.
10. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel talks about his book, Practice!, based on a fictional qualified accountant and the process she goes through to set up her own business. He shares his joy of writing and why another book is planned.
11. Listen to this Humanise The Numbers podcast with Noel Guilford, Founder/CEO of Guilford Accounting. Noel discusses the future of the accounting profession, the development of AI, and how the tech will actually mean accountants have to get smarter and better at becoming business advisors.
https://humanisethenumbers.online/episode-141-noel-guilford-founder-ceo-of-guilford-accounting/
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Here is a soundbite of the interview with Noel