Episode 145: Miranda Kendall Resources

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When your background is in the corporate world and, in particular, in the world of start-ups, how do you harness that experience when it comes to selling a product to accountants that you know that they want, while at times encountering resistance from the accountants themselves?

If all of that sounds a curious mix, please join me and Miranda Kendall of Spotlight Reporting on this podcast, where you'll find out the answer to this question and more.

Miranda talks very passionately about why accountants do what they do and how we can harness that to enable better relationships with clients. And she's also got some really good ideas around how to effectively handle team members.

I found Miranda a wonderful guest – very passionate about what she does and also very clear and concise about the importance of being present in conversations, whether it's with a client or with a team member.

If you're interested in finding out more, please join me by clicking the link below:

https://humanisethenumbers.online/episode-145-miranda-kendall-md-of-spotlight-reporting/

Scroll down the podcast’s episode page for the contact information for Miranda and for the additional, downloadable resources mentioned in the podcast.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting, as she talks about the challenges of advisory in the accounting profession.

2. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting, as she discusses what happens when you ask the right questions, are present, and really listen to your clients.

3. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting, as she shares her thoughts on why the conversations with your clients should be all about them.

https://humanisethenumbers.online/episode-145-miranda-kendall-md-of-spotlight-reporting/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda discusses the importance of meeting with your clients face to face, and 'getting from behind your emails' and really being present. She shares her thoughts about being authentic and bringing this authenticity to the moment, and why, when it comes to conversations with your clients, you need to be genuinely interested.

2. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda talks about her time in the corporate world and why she felt it was a cold world, driven by policy, red tape and numbers.

She saw corporate business practice taking precedence over the customer, and she had to step away from it as it would not allow her to be who she wanted to be.

3. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda talks about the value of soft skills – although Doug describes them as 'hard skills' as they are hard to be good at.

She talks about the importance of these skills when it comes to conversations with clients or a team member, and why listening, understanding, and being empathetic are vital.

4. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda shares some of her interests and hobbies outside of working at Spotlight – her love of running, yoga, horses, and her passion for upcycling furniture.

5. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda discusses the ongoing reluctance in the accountancy profession to take on advisory work, and sticking instead with compliance work. She talks about compliance work always being there – reliable, predictable income – and how advisory is embracing something that they are not familiar with. But she uses the phrase 'act like a robot, be replaced by a robot'. She talks about AI doing the compliance work in the future, so accountants will need to move into the advisory space. She feels it's vital to be training your team for this, by getting them in front of clients more, taking them to more client meetings, and training them how to ask the right questions and how to have great conversations.

6. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda shares her thoughts about the importance of having the right client base – choosing the clients who are the right fit for you and your team.

7. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda talks about the importance of having effective conversations with your clients and why these conversations should revolve around the client and their business. Asking the right questions will allow you to make a difference to them. She uses the phrase 'stop selling time and build value'.

8. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Miranda shares the story of how she came to work for Spotlight and the global journey she has been on, what she does now, why she believes the Spotlight product can transform reporting and streamline forecasting, and why she is excited for the future.

9. Listen to this Humanise The Numbers podcast with Miranda Kendall, Managing Director of Spotlight Reporting. Doug asks Miranda what she thinks the future holds for the accountancy profession. Miranda shares her optimism for the future if AI is used in the right way. It is crucial to ensure that we are still having the right human-to-human conversations, asking the right questions, being curious, and ensuring that we are present and listening during those conversations.

https://humanisethenumbers.online/episode-145-miranda-kendall-md-of-spotlight-reporting/

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Soundbite for this episode

Here is a soundbite of the interview with Miranda

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