Episode 137: Sherelyn Cowles Resources

Guest Details

Connect with Sherelyn

Promo Video Link

Short intro video for this podcast episode

Episode introduction copy

Recruiting great people and keeping them is a huge challenge for any accounting firm, so how do you stand out from the crowd?

In this podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, we discuss how to build a great culture by identifying and articulating your core purpose and values, and by being very clear about how everyone is expected to behave.

We also talk about the importance of ensuring your values, vision, and core purpose are clearly signposted on your website so that, when people come for interview, they've had a chance to review these and are ready to sit down and work for you – they've already made their decision!

They know that a clear purpose will ensure meaningful work, and they can get behind the values and the vision. They know where it’s going to take them and how they can fit into that.

To find out more, listen here:

https://humanisethenumbers.online/episode-137-sherelyn-cowles-gooding-accounts/

Please scroll down the podcast’s episode page for the contact information for Sherelyn and for the additional, downloadable resources mentioned in the podcast.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, as she talks about the importance of team engagement.

2. Listen to this Humanise The Numbers podcast as Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, describes her firm's journey, as well as her own journey towards doing a job she loves.

3. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, as she shares her experience of working for a value-driven firm with a 'good vibe'.

https://humanisethenumbers.online/episode-137-sherelyn-cowles-gooding-accounts/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn shares her ultra-marathon story – how many she did, where she did them and the challenges she faced. She describes getting through with determination driven by having the right mindset.

2. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, as she describes her journey at Gooding Accounts and the importance of doing what she loves.

3. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn shares the journey of Gooding Accounts from Sam Gooding starting it in his bedroom to it becoming a £1.8m turnover firm. She talks about the challenges they faced along the way, the determination and hard work of the team, and the exciting plans for the future.

4. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn discusses how the firm changed to a corporate structure with the introduction of marketing and HR specialists, and how this structure led to processes and procedures being put in place. These three things – structure, processes, and procedures – have enabled further growth.

5. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, as she discusses the importance of their in-house training and development, and how the establishment of a training academy has enabled focused, faster learning and great achievement by new recruits.

6. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn talks about the pod system and how it has enabled the team to focus on the client experience.

7. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts, as she discusses why team engagement matters so much. They have regular 1-to-1s, and they recognise and reward hard work, both from the top and within the team. She shares how socialising and 'getting on' have created a good vibe in the office.

8. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn talks a lot about the importance of everyone in the team doing what they love and doing a job they love, and why their job should make them happy and bring them a sense of achievement. If it doesn't, that is addressed.

9. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn discusses the importance of the values and behavioural standards within the firm and the team, and how the team live these values every day. She also shares that this has helped with recruitment, as they attract the right people for their firm.

10. Listen to this Humanise The Numbers podcast with Sherelyn Cowles, Chief Business Development Officer at Gooding Accounts. Sherelyn shares the evolution of her position within the team and why she is surprised by the role she is in, why she loves it, and why it gives her a buzz.

https://humanisethenumbers.online/episode-137-sherelyn-cowles-gooding-accounts/

Embed Code For This Episode

<div id="buzzsprout-player-17500714"></div><script src="https://www.buzzsprout.com/1164563/episodes/17500714-sherelyn-cowles-chief-business-development-officer-at-gooding-accounts.js?container_id=buzzsprout-player-17500714&player=small" type="text/javascript" charset="utf-8"></script>

Soundbite for this episode

Here is a soundbite of the interview with Sherelyn

podcast sponsors