Episode 159: Georgi Rollings Resources

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting/

https://vimeo.com/1163979353?fl=ip&fe=ec

1. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting.  Georgi talks about how they are a B Corp firm that leads with purpose.

2. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the importance of discussing goals with your clients, sometimes taking on the role of a counsellor.

3. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the importance of asking the right questions, recruiting people based on their 'cheery' personality, and the value of transparency with the team.

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting//

1. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about achieving B Corp status, the difference it has made to them as a firm in terms of attracting clients, and why leading with purpose matters so much.

2. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the importance of proper conversations with her business owner clients – conversations about their goals, ambitions, challenges, and issues. Yes, it's important to look at the numbers, but it's also crucial to remember that behind every number is a person. She sees her role sometimes as that of a counsellor, often being the first person that some business owners share news with, and the importance of being a sympathetic ear or sounding board, but also acting as a trusted advisor.

3. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about having 'goals and challenges' conversations with business owner clients, so that she knows what they want their business to deliver for them. She calls them 'nosy' questions. They ask some of these questions during the onboarding process, as it helps them determine if the client is actually someone they want to work with (as well as the other way around).

4. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi and Paul talk about the importance of asking the right questions, so that the clients know you care about them and that you are taking an interest. This enables the building of a strong relationship. Georgi also admits that this doesn't come easily to everyone, but that with the right 'cheery' skills and a little nudge, she has team members who get a lot of satisfaction from having these client conversations.

5. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi shares the reason why her mission when she first started Starfish was 'to help women in business'. She shares some of her experiences of working in the corporate sector.

6. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the skills she looks for when recruiting team members and delves into the importance of values and behavioural standards. She feels it is essential to live these values in order to earn the trust of the team and clients.

7. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about how transparent they are as business owners with the team. She also shares the number of different ways they share information with the team, such as quarterly off-site meetings, weekly meetings in the office, and informal catch-ups, to ensure everyone is on the same page. She has created a safe space that means that if someone is struggling, they don't wait until Friday to put their hand up.

8. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. The pricing process part of this conversation is not to be missed, and one that truly delighted Paul. Georgi reviews her pricing every year, and every client, both business and tax, has a yearly review and price renewal. Prices are increased every year, services are reviewed, and this happens in the form of a client meeting. She admits this has been a lot of work, but well worth it.

9. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi admits that she is not very good at tracking and measuring and does not have much in place when it comes to recording KPIs in her business. Paul talks about the importance of input KPIs, and how they drive the outputs. Measuring the inputs means you will drive action and change that takes care of the outputs.

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting/

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Here is a soundbite of the interview with Georgi