Episode 159: Georgi Rollings Resources

Guest Details

Connect with Georgi

LinkedIn: Georgi Rollings
Website: https://www.starfishaccounting.co.uk/
Email: georgi@starfishaccounting.co.uk

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https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting/

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Short intro video for this podcast episode

https://vimeo.com/1163979353?fl=ip&fe=ec

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No doubt you want to feel a sense of pride about the way you and your team work – a sense of satisfaction that the work you do generates the results you want financially for the firm and for yourself, as well as delivering brilliantly for your clients.

What's clear in this podcast discussion with Georgi Rollings of Starfish Accounting is Georgi's pride in the firm she and her co-owner have created – but there’s also sense of humility around how there's more to learn going forward.

When you achieve fees per FTE that Georgi and the team have managed there – which are healthy, but with room improvement, for sure – you can see that there's a commercial, practical edge to what Georgi and her team are doing.

And you can see the humanity around how she and the team make it work so that they feel a sense of pride, they feel it's an enjoyable place to work – and it delivers the results.

If you'd like to dive into this podcast with Georgi Rollings, please listen by clicking this link:

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting/

Please scroll down the podcast’s episode page for the contact information for Georgi and for the additional, downloadable resources mentioned in the podcast.

Tweets For This Episode

1. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about being a B Corp firm that leads with purpose.

2. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the importance of discussing goals with your clients and the role of a counsellor.

3. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about asking the right questions, recruiting people based on their 'cheery' personality and the value of transparency with the team.

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting//

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about achieving B Corp status, the difference it has made to them as a firm in terms of attracting clients and why leading with purpose matters so much.

2. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the importance of proper conversations with her business owner clients, about their goals, ambitions, challenges and issues, and yes, it's important to look at the numbers, but it's also crucial to remember that behind every number is a person. She talks about her role sometimes as a counsellor and being the first person that some business owners share news with, and being the sympathetic ear, sounding board, but also a trusted advisor.

3. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about having goals and challenges conversations with business owner clients, so that you know what they want their business to deliver for them. She calls them 'nosy' questions. They ask some of these questions during the onboarding process, as it helps them determine if they are a client they want to work with and the other way around.

4. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi and Paul talk about the importance of asking the right questions, so that the clients know you care about them, are taking an interest and can build a better relationship. Georgi also admits that this doesn't come easily to everyone, but that with the right 'cheery' skills and a little nudge, she has team members who get a lot of satisfaction from having these client conversations now.

5. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi shares the reason why her mission when she first started Starfish was 'to help women in business'. She shares some of her experiences from working in the corporate sector.

6. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about the skills she looks for when recruiting team members and delves into the importance of value and behavioural standards, and why values are great, but you have to live them; only then will you earn the trust of the team and clients.

7. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi talks about how transparent they are as business owners with the team and that flexibility actually means flexibility. She also shares the number of different ways they share information with the team, like the quarterly off-site meetings, the weekly meetings in the office and the informal catch-ups to ensure everyone is on the same page. She has created a safe space that means, if someone is struggling, they don't wait until Friday to put their hand up.

8. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. The pricing process part of this conversation is not to be missed, and one that truly delighted Paul. Georgi reviews her pricing every year, and every client, both business clients and tax clients, has a yearly review and price renewal. Prices are increased every year, services are reviewed, and this happens in the form of a client meeting. She admits this has been a lot of work, but well worth it.

9. Listen to this Humanise The Numbers podcast with Georgi Rollings, Founder and CEO of Starfish Accounting. Georgi admits that she is not very good at tracking and measuring and does not have much in place when it comes to recording KPIs in her business. Paul talks about the importance of input KPIs, and they drive the outputs, and why measuring the inputs means you will drive action and change that takes care of the outputs.

https://humanisethenumbers.online/episode-159-georgi-rollings-founder-and-co-ceo-at-starfish-accounting/

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