Episode 101: Reza Hooda Resources

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Short intro video for this podcast episode

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If you or a loved one is unfortunate enough to need a serious medical or surgical procedure – a kidney transplate, for example – you would likely prefer to consult a specialist, rather than a general practitioner or even a general surgeon.

In this podcast, Reza Hooda maintains that your business clients will prefer to work with a specialist in their field, their market, their sector, rather than with a generalist. But Reza also makes the point that, ultimately, your business owner clients would much prefer to work with someone who knows them personally in a deep way. Marketers call it Segment Size One – there's only one person, one business owner, in that segment.

As Reza points out, your job as an accountant in a meeting with your clients is to help them see their business in a light that removes some of their concerns, worries and fears about its future, which is why I think this wide-ranging discussion with Reza is such a valuable podcast.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Reza Hooda as he discusses the importance of positioning and pricing.

2. Listen to this Humanise The Numbers podcast with Reza Hooda as he discusses the merits of being an accountant that specialises in a certain market sector.

3. Listen to this Humanise The Numbers podcast with Reza Hooda as he discusses the importance of taking away the fear and uncertainty for your clients.

https://humanisethenumbers.online/episode-101-reza-hooda-firm-owner-coach-mentor-and-author/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Reza Hooda. Reza discusses two things about which he feels passionately – positioning and pricing – and why these 2 'pillars' are inextricably linked. When you position yourself as a specialist accountant, you are seen as an authority in that area – you know the answers to the questions your clients will ask and have a greater knowledge of the market sector. This increases your value to your client, enabling you to charge a higher price. As Reza says, think GP vs brain surgeon. Listen to this fascinating podcast here:

2. Listen to this Humanise The Numbers podcast with Reza Hooda, as he discusses the importance of pricing and why what you charge your clients has little to do with your costs or your time. Your clients don't care about your costs, they don't care about your time. They care about the results – the solution and the outcome – and they want to understand the value you deliver. They will pay a price based on the value they feel they have received from your services. Listen here...

3. Listen to this Humanise The Numbers podcast with Reza Hooda. In this wide-ranging discussion, Reza and Paul talk about many things, including Lifetime Value, removing the barriers that stop your customers from making contact with you, the key micro skills to embrace when you create time and capacity in your firm, the art of being a good listener and why you need to position yourself as the guide on your client's journey and not as the hero.

https://humanisethenumbers.online/episode-101-reza-hooda-firm-owner-coach-mentor-and-author/

Embed Code For This Episode

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Soundbite for this episode

Here is a soundbite of the interview with Reza Hooda

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