Will Farnell of Farnell Clarke and Peter Jarman of PJCO Accountants, two of the most advanced digital firms, share their thoughts on how book keeping plays such a jugular role in their firm.
They share the nitty gritty details about what they do and how they do it.
How their team's are so fully engaged in the process and how well they are deeply connected with their clients.
The discussion starts on the topic of book keeping but soon morphs into an even more important debate about client relationship work, team skills development and more.
The commoditisation of accounts may well be a threat to the accountancy profession but not at these two firms.
"You know, I very quickly found out that it was quite easy to move up a £3000 fee into a £15,000 fee.
By incorporating bookkeeping, once you've incorporated the bookkeeping into the offering, then you start to get an awful lot more touch points with the client "
Connect with Will Farnell
Connect with Peter Jarman
Introduction to Will and Peter
Why is the daily or weekly bookkeeping piece so important
Commoditisation of Annual Accounts
Humanise the Numbers
Smart book keeping
What do firms do to be in their clients inner circle
Book keeping clean up services
The right kind of clients
Click the play button below and use the slider on the audio below to get quickly to the chapters in the podcast.