The key question – how do you and your firm make a difference? – makes a difference itself in the conversations you have with your current team members when it comes to connecting them up with the real meaning behind what you're doing.
Making a difference and communicating that will also help you connect with potential future employees so that they're more likely to join your firm rather than another, ultimately making a difference to the business owner clients that you currently work with, as well as to future prospective clients.
If these future prospective clients are able to see that you can really make a difference to them and their business, they’re more likely, obviously, to want to work with you and your firm.
In this podcast with Mark Walker of VFD Pro, Mark unpacks his experience as a senior financial professional, including his time as a board-level finance officer at Carnival Cruises and his work with The Co-Op, as well as with a number of SMEs. He has built a product, a tool, that's shown him, his client accountancy firms and their clients how they can make a difference by better connecting. Yes, there is a conversation around the future of their business, and yes, around the finances, but also around the whole business, so that there's a stronger relationship.
That's why I think this podcast discussion is so important. I hope you'll take time out to go to humanisethenumbers.online or to your favourite podcast platform to find this podcast with Mark Walker. I’m sure you’ll find it really valuable.
Please scroll down this episode page for the contact information for Mark and for the additional, downloadable resources mentioned in this podcast.