How do you take the customer’s viewpoint of your accounting firm’s service offering from a 'would-like' to a 'must-have' perspective, as when you get to 'must-have' they're more likely to buy more and to pay more because the perceived value is potentially higher?
We welcome on this podcast discussion Vangelis Kyriazis, the co-founder and CEO of Syft, builders of a KPI reporting product, now with 150,000 business customers worldwide and working through 3,000 accountancy firms.
Vangelis is a chartered accountant who's unpacked what it takes to hold essentially two conversations, the operational conversation about the operations of your client's business and the financial services conversation. Not operations OR finance, but both, because when you do, you build a deeper relationship. Build a deeper relationship and your clients stay loyal for longer, they buy more from you, they recommend you more and are probably more open to higher prices as well.
Please join me on this podcast discussion and see how Vangelis can influence your thinking the way he's influenced mine when it comes to deep operational conversations and financial conversations that build those deeper relationships.
Please scroll down this episode page for the contact information for Vangelis and for the additional, downloadable resources mentioned in this podcast.
Connect with Vangelis
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Resources relating to this podcast:
During the podcast, Paul and Robert discuss the value of KPIs for both the team and the clients. Robert talks about the typical KPIs for a hospitality business and their importance to management and to the wider team. He feels that when the team have KPIs they are more invested and better connected to the KPIs of their manager, as well as to the business as a whole.
From his team’s point of view, Robert thinks that quarterly goals are too broad, so they have introduced monthly meetings with each team member to ensure that their current KPIs and goals are still correct and achievable.
Rob's main KPI is team happiness – if they are happy, the clients are happy.
Most accountancy firm owners and managing partners measure what they think is right rather than measure what matters most.
We know accountants love to track and measure – let’s make sure you track and measure the right things in your firm. Click here to read this Business Breakthrough report – Healthy Heartfelt KPIs – and discover how to use them as key PREDICTIVE indicators.
Towards the end of the podcast, Robert and Paul discuss leading and managing change and how there is just never enough time to get eveything done. Rob talks about the discipline he attaches to his running and admits that he does not always get the work/life balance right.
He mentions a book called Atomic Habits, by James Clear, that outlines how small changes can make a big difference. Here is a link to the book.