May 1, 2024

Episode 111: Craig McKell of AdvanceTrack


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The Story

It's simply brilliant when you can spend some time with a chartered accountant, one who spent 17 years with EY down in Australia before becoming an owner-managed business buying accountancy services.

Craig believes that an accountant does a brilliant job, a better job, if they're 80% human and 20% accountant when working with their owner-managed business clients.

This podcast discussion is with Craig McKell, from our very good friend AdvanceTrack. Craig is working in the profession again and is now the General Manager of Asia Pacific for AdvanceTrack.

He's amazed at the challenges the profession faces from a talent-shortage perspective. He shares a brilliant insight around the fact that you don't have to fall far from the corporate world of accountancy to make a real difference with real people – owner-managed businesses.

It's worth going to this podcast to understand what you do, for example, with three names. What could you do with three names so that you're more human than you are an accountant (80% human, 20% accountant)?

You’ll find great value in this podcast as we discuss the 80/20 rule according to Craig McKell.

I hope you enjoy this practical, passionate podcast with Craig McKell of AdvanceTrack.

Please scroll down the podcast’s episode page for the contact information for Craig and for the additional, downloadable resources mentioned in this podcast.

The Solution:





Connect with Craig

Connect with Paul

Resources relating to this podcast:

During the podcast, Paul and Robert discuss the value of KPIs for both the team and the clients. Robert talks about the typical KPIs for a hospitality business and their importance to management and to the wider team. He feels that when the team have KPIs they are more invested and better connected to the KPIs of their manager, as well as to the business as a whole.

From his team’s point of view, Robert thinks that quarterly goals are too broad, so they have introduced monthly meetings with each team member to ensure that their current KPIs and goals are still correct and achievable.

Rob's main KPI is team happiness – if they are happy, the clients are happy.

Most accountancy firm owners and managing partners measure what they think is right rather than measure what matters most.

We know accountants love to track and measure – let’s make sure you track and measure the right things in your firm. Click here to read this Business Breakthrough report – Healthy Heartfelt KPIs – and discover how to use them as key PREDICTIVE indicators.

Towards the end of the podcast, Robert and Paul discuss leading and managing change and how there is just never enough time to get eveything done. Rob talks about the discipline he attaches to his running and admits that he does not always get the work/life balance right.

He mentions a book called Atomic Habits, by James Clear, that outlines how small changes can make a big difference. Here is a link to the book.

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