Episode 113: Philippa Haynes Resources

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Promo Video Link

Short intro video for this podcast episode

Episode introduction copy

It's not often you get the chance to chew the fat with someone who's worked with Ford, with Tata, with Levi’s, as well as with numerous other high-end, well-known, well-recognised international brands, and be able to talk to them about what ‘brand’ and accountants have to do with each other.

What Philippa Haynes, of the brand and marketing consultancy Insight 101, does brilliantly on this podcast is to unpack two or three deep, key insights that can help you and your firm connect with the messaging around your firm's brand, allowing you to underpin the future success of your marketing, your client loyalty and, arguably, the loyalty of your team.

I hope you take some real value from this podcast, which is principally about marketing, but which also encompasses a discussion around ‘brand promise’.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, on the importance of knowing your brand.

2. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, as she shares how you can use a client's numbers as a basis for magical conversations.

3. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, as she discusses the challenges for accountants of understanding and delivering their firm's brand.

https://humanisethenumbers.online/episode-113-philippa-haynes-marketing-expert-and-podcast-host/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, as she discusses what a brand is, its importance to you the accountant and its importance to your clients. Philippa believes that your brand is not about your logo, colour or strapline - it’s about confidence, knowing where you are going based on where you have been. It’s not what you do, it’s how you do it and why. Listen here...

2. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, as she shares how she works with her clients.

She talks about the numbers being the indicators of what is going on in a client's business and how her role is helping them put these numbers into context, ensuring that they understand what they mean.

Listen to this podcast and hear Philippa discuss 'inaccessible versus insight', and why she loves turning a 'so what' into a 'and so...'

3. Listen to this Humanise The Numbers podcast with Philippa Haynes, marketing expert and podcast host, as she discusses the challenges within the accounting profession of building your firm brand, investing time and money in it and really using it to define which clients you work with and the way you work with them so that you stand out from your competition.

https://humanisethenumbers.online/episode-113-philippa-haynes-marketing-expert-and-podcast-host/

Embed Code For This Episode

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Soundbite for this episode

Here is a soundbite of the interview with Philippa Haynes

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