It’s sometimes easy to become distracted with the bells and whistles, the proactivity and the value-add of the way you serve and work with your clients and, as a consequence, you can lose the need, the essential need, of delivering brilliantly at the basics. This podcast with Jolawn Victor, Chief Growth Officer of GoCardless, got me thinking (and will likely do the same for you) about the basics around helping clients collect cash. She shares insights to help you and your firm become better at collecting cash, as it is one of the fundamental basics of running a healthy business – it’s the oxygen! As everyone says, cash is king. If you want to learn more and dive deeper into the insights shared by Jolawn, please scroll down this episode page for the contact information for Jolawn and for the additional, downloadable resource mentioned in the podcast. |
The Solution:
Yes, we have sandbox accounts in all of these ways where you can be in the product, but nothing will replicate you sending your own money out of your bank account into somebody else's.
So, for me, that customer empathy and personally experiencing what it is that we're building, designing, changing and innovating is harder to do in this environment because of who we are and how we serve our customers, and that's okay.
But that for me is what really humanises the experience as an employee, understanding exactly how important these things are. It's making that connection between what everybody does on a day-to-day basis and what the experience is that we're building.
SHOW NOTES
Connect with Jolawn
Connect with Paul
Resources relating to this podcast:
During the podcast, Paul and Jolawn discuss the benefits of GoCardless in terms of saving time, making better and faster decisions, reducing the friction with your clients and avoiding those awkward conversations about late payments.
Paul mentions that he is researching 'Lean' processes and culture at the moment, and he has found that automation, such as using an automated Direct Debit system like GoCardless, is a fundamental part of streamlining your business.
If you want to know more about how to remove the waste from your business and build in faster systems and processes that reduce stress and increase speed and efficiency, please click the button below to read the Business Breakthrough report 'Work Smarter with Lean'.
