Episode 123: Hayley Plimley Resources

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It's clear that, if you want your accountancy firm to grow, you need to master the art (or indeed science) of marketing and communications.

On this Humanise the Numbers podcast discussion with Hayley Plimley, Marketing and Communications Director at DJH, we learn that Hayley's been part of a journey from one office with a team of 60 people to 10 offices with a team of 568 people, in just four years.

You can imagine the communication and marketing challenges associated with that! In our discussion, we unpick what's helped Hayley do a cracking job of marketing and communications in such a high-functioning, high-performing, high-growth business.

You can find the Humanise the Numbers podcast with Hayley by clicking the link below:

https://humanisethenumbers.online/episode-123-hayley-plimley-director-of-marketing-and-communications-at-djh/

Please scroll down the podcast’s episode page for the contact information for Hayley and for the additional, downloadable resources mentioned in the podcast.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH. Hayley discusses the importance of measuring the right things in your firm to ensure you are meeting your goals and aspirations.

2. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH. Hayley shares the importance of cutting through the jargon and talking to people as if they are members of your family.

3. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH, as she talks about the complexities of managing people in an environment of mergers and acquisitions.

https://humanisethenumbers.online/episode-123-hayley-plimley-director-of-marketing-and-communications-at-djh/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH. Hayley talks about they manage their teams when DJH merges with or purchases another firm.

Hayley recognises that change brings uncertainty. For some, the transition has been on the cards for a long time, but for many of the team, they only know it is happening when the deal is done.

Listen to how Hayley and her team ensure everyone is involved in the conversation and how they deal with each person empathetically so that all feel reassured and safe.

2. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH, as she talks about the KPIs they measure in their firm. As well as the financial numbers, there is a strong focus on the team and client numbers - all driven by the core purpose, vision and values of the firm.

3. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH. Hayley shares how her role has changed over the last 4 years, going from a firm with 60 staff in one office to a firm of over 500 staff across 10 offices, and the pros and cons of having sector-specific firms under the DJH umbrella.

4. Listen to this Humanise The Numbers podcast with Hayley Plimley, Director of Marketing and Communications at DJH. Hayley talks about her team and about how the decision making around the work they take on is based on the business plan for the firm and the Business Plan Pillars.

https://humanisethenumbers.online/episode-123-hayley-plimley-director-of-marketing-and-communications-at-djh/

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Soundbite for this episode

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