It's such a privilege when you get the chance to speak to a couple of business leaders who founded a firm with nothing just a few years ago – in fact, set the business up during lockdown – and then have grown rapidly since then. Last year, the business grew by 6%, and the year before by 25%. This year, they’re looking to grow in excess of 25-30% again, possibly more. It was a terrific opportunity to spend some time with Vicky and Russ from Byrd + Link – an audit specialist, as it happens – to discover the insights, the lessons, the strategies, that they've been applying to their business to fully engage with their team and, at the same time, build an offer that's meaningful and valuable to their client base, which include accountants, not just business leaders in need of an audit. I hope you find real value and insight looking at an audit specialist and seeing how their lessons can be applied to your own firm. I hope you enjoy this podcast as much as I did. Please scroll down the podcast’s episode page for the contact information for Vicky and Russ and for the additional, downloadable resources mentioned in the podcast. |
The Solution:
So last week Russ and I went out and met a prospect clients accountant and when they actually say yes, okay, we're going to trust you with one of our clients, at that point we will bring in Nathan, Alice or Paida. So very early doors, once we have the engagement, we're bringing in one of the team, so they start to get to know the team.
And they'll obviously bring in the client at that point in time as well, because quite often up until that point we've not necessarily had introductions, but it works quite well, our guys, their guys and the client having a meeting of some sort and from there it means that everyone can put a face to a name and we all know who we're dealing with.
SHOW NOTES
Connect with Russ
Connect with Vicky
Connect with Paul
Resources relating to this podcast:
During the podcast, Paul, Russ and Vicky talk about their team and the way they involve them in the changes that happen in the firm. They talk about a process review they are currently undergoing and how they discussed it with the team first and made sure they are involved from the beginning, so you have their buy-in. As Russ says, ‘when they like the process, they are more likely to follow through’.
As a leader, you determine your team’s level of enthusiasm and without enthusiasm for the work they do, your people will be a major source of stress and strain. Stress and strain that can be prevented.
Team engagement is so important and in this podcast discussion Paul mentions the Gallup Q12 Team Engagement Survey as a great tool, it can help you measure and improve the engagement of your team.
If you want to know more about the importance of an engaged team to the overall performance of your business then please click the button below to read the Business Breakthrough report Profitable Enthusiasm.
At the very end of the podcast Paul shares some information about the Accountants Growth Academy - here is the link to find out more: