April 8, 2025

Episode 132: Dan Crowther, CEO of Thorne Widgery

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The Story

Chances are that the vast majority of the people in your firm want to do a good job, whatever their role – accounts, bookkeeping, audit, tax or payroll.

They get out of bed every morning to do good work.

But to be successful as an accountancy firm, it's more than just the accountancy services that matter. As valuable as these are, what also matters is the care with which the work is done and the care with which a firm looks after and serves clients.

In this podcast discussion with Dan Crowther from Thorne Widgery, Dan makes an impassioned plea for the privilege that is doing accounts – which is worth listening to in its own right – and he also unpacks a handful of things that we should take seriously if we want a firm that's fit for the future.

Dan also runs a technology business, so he's got an eye on the future of technology as well as an eye on what's right for a firm’s team and, if he had a third eye, it would be on a future that's right for a firm’s clients too.

 I heartily recommend you check out this Humanise the Numbers podcast.

Please scroll down the podcast’s episode page for the contact information for Dan and for the additional, downloadable resources mentioned in the podcast.


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Resources relating to this podcast:

During the podcast, Paul and Robert discuss the value of KPIs for both the team and the clients. Robert talks about the typical KPIs for a hospitality business and their importance to management and to the wider team. He feels that when the team have KPIs they are more invested and better connected to the KPIs of their manager, as well as to the business as a whole.

From his team’s point of view, Robert thinks that quarterly goals are too broad, so they have introduced monthly meetings with each team member to ensure that their current KPIs and goals are still correct and achievable.

Rob's main KPI is team happiness – if they are happy, the clients are happy.

Most accountancy firm owners and managing partners measure what they think is right rather than measure what matters most.

We know accountants love to track and measure – let’s make sure you track and measure the right things in your firm. Click here to read this Business Breakthrough report – Healthy Heartfelt KPIs – and discover how to use them as key PREDICTIVE indicators.



Towards the end of the podcast, Robert and Paul discuss leading and managing change and how there is just never enough time to get eveything done. Rob talks about the discipline he attaches to his running and admits that he does not always get the work/life balance right.

He mentions a book called Atomic Habits, by James Clear, that outlines how small changes can make a big difference. Here is a link to the book.



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