Episode 132: Dan Crowther Resources

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Chances are that the vast majority of the people in your firm want to do a good job, whatever their role – accounts, bookkeeping, audit, tax, or payroll.

They get out of bed every morning to do good work.

But to be successful as an accountancy firm, it's more than just the accountancy services that matter. As valuable as these are, what also matters is the care with which the work is done and the care with which a firm looks after and serves its clients.

In this podcast discussion with Dan Crowther from Thorne Widgery, Dan makes an impassioned plea for the privilege that is doing accounts – which is worth listening to in its own right – while also unpacking a handful of things that we should take seriously if we want a firm that's fit for the future.

Dan runs a technology business as well, so he's got an eye on the future of technology as well as an eye on what's right for a firm’s team and, if he had a third eye, it would be on a future that's right for a firm’s clients too.

I heartily recommend you check out this Humanise the Numbers podcast.

Please scroll down the podcast’s episode page for the contact information for Dan and for the additional, downloadable resources mentioned in the podcast.

https://humanisethenumbers.online/episode-132-dan-crowther-ceo-of-thorne-widgery/

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery, as he talks about the importance of both numerical and human skills.

2. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery, as he discusses the challenges of recruitment.

3. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery, as he discusses the various forms of communication and how to make sure it works for both your team and your clients.

https://humanisethenumbers.online/episode-132-dan-crowther-ceo-of-thorne-widgery/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan discusses the role that both numerical skills and human skills play within the accountancy profession and why you will always need to recruit people who can 'add up good'.

2. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan explains why the role of an accountant isn’t just about precision, it’s about translation. He does not see the role as simply one of crunching the data, but more as being interpreters of that data. And as interpreters, it's about bridging the gap between insight and action.

3. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan shares the current situation within the business and the two businesses within it – Bridge and Thorne Widgery. Bridge is branded separately and is a tech-only business – they have coders, developers, and people writing bespoke programs, all using Xero. He explains the role they play in education.

4. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan discusses the challenges of recruitment, and he uses the phrase 'always be recruiting' because this is how he operates within his firm. He believes that if you get great people, everything takes care of itself, but he also shares his thoughts about the challenges of the interview process and the uncertainty of knowing whether you have hired the right person.

5. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan talks about the difficulty of growing and developing your team and how he has overcome some of these issues in his own firm.

They recruit a lot of trainees (he was a trainee himself, so this is important to him), and they use mentors and pods with people of all levels. They work on the soft skills as well as the number skills.

He shares the issues they have with getting some team members to talk to clients on the phone and how they have worked to encourage this.

6. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan talks about the various forms of communication used within the firm and why, whichever form you use, it has to work for both your team and the client. He also shares how WhatsApp Business has made a difference to them.

7. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Paul asks Dan: Which is the trump card – tech, or trust and the relationship?

Dan answers, "If you don’t have the relationship, the rest is irrelevant, and if the clients trust you, they will trust the tech you are using and will be happy to use it too." Listen to him expand on that answer here.

8. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan discusses how he ensures that the expectations of his clients are met by the proactive and reactive standards he has in place in his firm. He shares why meetings are agreed at the start of the client journey and why client response time really matters.

9. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan shares the role that AI and tech will play in the future of the accounting profession and what this means for clients. He talks about how they work on ensuring that they are always looking forwards, not backwards.

10. Listen to this Humanise The Numbers podcast with Dan Crowther, CEO of Thorne Widgery. Dan shares why it matters so much to him that his team are proactively caring about their clients. He encourages his team to treat their clients the same way as they would treat someone they really care about in their own lives.

He talks about the importance of the client relationship and how it is a privilege to help clients. He shares some lovely stories about how he has helped some clients and believes that, when you really care, that is where the magic is, that is where you can make a difference.

https://humanisethenumbers.online/episode-132-dan-crowther-ceo-of-thorne-widgery/

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