You'd probably like to get your hands on a competitive advantage that would lead to the future financial success of your firm, one that would enhance, or even transform, the results you're currently achieving.

Where do you go looking for that advantage?

Once upon a time in the world of work, it was all about a product advantage or, in the accountancy space, a service level advantage. But at the end of the day, an audit service from one firm is not dissimilar to an audit service from another. The same goes for payroll, for management accounts, and so on.

There is therefore not much of a competitive edge arising from products and services. So, instead of going product-centric, go client-centric. Become really focused on client care, on delivering a client experience that provides an advantage and, don't get me wrong, I think in the accounting space there's huge potential for an edge there.

But what about the employee advantage? What if your team's ability to deliver work on time to a high standard and with a high degree of client care – ticking the client-centric box – is where a true advantage, a sustainable advantage, could be found?

In this podcast discussion with Stephan Meier, world-renowned author of The Employee Advantage, you'll be able to unpack – because Stephan does it for us – a large number of insights, ideas and strategies that could ultimately deliver a competitive advantage to you and your firm.

So please join Douglas, my colleague, Stephan and I on this podcast at humanisethenumbers.online and please scroll down the podcast’s episode page for the contact information for Stephan and for the additional, downloadable resources mentioned in the podcast.