April 29, 2021

Episode 22: Paul Dunn on Purpose and B1G1

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The Story

There are very few people who are recognised within the accounting profession worldwide, US, UK, Europe, Australasia.

Paul Dunn is one of those individuals, he has served the accounting profession for several decades, CEO of B1G1 - Business for Good, and he's won several international awards.

In this podcast discussion, Paul shares his insights on the value of purpose and values so that you can apply the success of them to your firm.

The Solution:

"This is something from Lawrence Fink - Purpose is not a mere tagline or marketing campaign, it is a company's fundamental reason for being, it's what it does every day to create value for its stakeholders.

Purpose is not the sole pursuit of profits, it is the animating force for achieving them."




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