Episode 84: Will Farnell Resources


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Promo Video Link

Short intro video for this podcast episode

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It's not every day that you get to have a deep and valuable conversation with someone who is deliberately, consciously, ambitiously looking to shift the profession towards the place it used to hold in the hearts and minds of its clients.

That's why I felt so excited, so privileged, to be able to spend some time with Will Farnell on the Humanise The Numbers podcast, talking with Will about the insights he has captured in his book, The Human Firm.

Will is very open, very keen, to be clear regarding his first book, The Digital Firm, which was about his experience of getting his accounting firm to a place where they were the first to be 100% cloud-based, and how those insights have driven him to realise that it's more about the humanity within the firm, around the clients and the team, that matters.

This is why I was so enamoured and so up for a conversation with Will, where he shares deep and meaningful insights about his progression from an offline to a completely cloud-based firm by 2009, and how those experiences have continued to influence his progression towards being a 75-person firm that's committed to the humanity of what's going on in his business, from his team's perspective and from his clients’ perspective.

I hope you'll join Will and I on this Humanise The Numbers podcast. You can go to Spotify or Apple or your favourite podcast platform if you wish, but please take time out and have a listen to Will Farnell. I'm sure you'll get some real value from it.

Tweets For This Episode 

1. Listen to this fascinating Humanise The Numbers podcast with Will Farnell on the importance of your firm's purpose, vision and values.


2. Listen to this podcast discussion with Will Farnell on the full circle that brings your team back to focusing on relationships.


3.Listen to this podcast with Will Farnell on getting the balance between team first and client first right for your firm.


LinkedIn Posts For This Episode

1. In this fascinating discussion with Will Farnell, Will shares the lessons he learned from writing both of his books and how those insights have driven him to realise that the technology he used so well in the beginning has actually helped him understand the importance of a firm's relationship with its clients. He simply says 'If you don't know your client, how can you help them?' Listen here: 


2. Listen to this podcast discussion with Will Farnell on the importance to the success of your team and your firm of establishing your core purpose, your reason for why you do what you do. When you started your firm, you had a dream, you wanted to achieve something – what was it? 

Both Will and Paul share the view that sometimes the purpose can take several iterations, but when you get it, it's a 'THAT'S IT' moment.

Listen here: 


3. Listen to this Humanise The Numbers Podcast with Will Farnell on whether he believes an accounting firm should be team first or client first.

Will believes that, firstly, the client experience is driven by the purpose of your firm, and in a truly human-centric firm there has to be a balance between the needs of the clients and the needs of the firm's team.

Will also stresses that a highly engaged and skilled team will understand the goals and aspirations of their clients, while at the same time understanding and valuing their own goals and aspirations and those of the firm.

Do you get this balance right? Will openly admits that, for him, this has proved to be a challenge along the way. Listen here:


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Soundbite for this episode

Here is a soundbite of the interview with Will Farnell