We can assume you want a more successful firm. You probably also want a more enjoyable place to work. I guess the big question is which comes first – a more enjoyable firm or a more successful, more profitable firm? On this Humanise The Numbers podcast with the Managing Partner of UHY Hacker Young in London and Nottingham, Subarna Banerjee, you'll hear Subarna dive deep into his team-first approach – an approach that's led to the positive commercial results that they've enjoyed in recent times. You’ll also hear about his deep commitment to a core purpose and to a set of values, values that aren't just corporate wall art, aren't just corporate BS, but real, alive and making a difference for his team and, at the same time, informing their decisions around their customers. If you're seeking out ways and means of building a more successful firm, consider checking out what Subarna has to say about a team-first approach, as opposed to one that is commercial-first, and see how, if you do that in an authentic way, you can build a more successful firm. Scroll down this episode page for the contact information for Subarna and for the additional, downloadable resources mentioned in this podcast. |
The Solution:
If a firm is trying to develop values and purpose with the direct view to making more money, I just can't see how it would be genuine and how people would buy into it.
It would be obvious why they're doing this and therefore you might have more disengagement rather than engagement through that process, so I don't think it would work that way around.
You can't just pay lip service to this and expect results, you need to believe really genuinely what you're doing is the right thing and any consequences that arise out of it are fine.
In our case, one of the consequences is that our revenue and profits have done well during that time.
SHOW NOTES
Connect with Subarna
Connect with Paul
Resources relating to this podcast:
During the podcast, Paul and Subarna talk at length about Purpose, Vision and Values.
Subarna talks about the journey he undertook with his senior and executive team to create their purpose, 'Helping You Prosper', and their 4 values. He mentions that some of the partners were not initially on board with the process, but now they champion the values and appreciate that the journey they were on ensured that their purpose and values mean something to everyone within the firm.
Their purpose is the first agenda item at every team meeting. This encourages everyone to share 'Helping You Prosper' stories, which are good news stories, both personal and professional, and positive things that have happened in the last week, ensuring that the team connect, creating a positive environment.
Being a successful firm isn’t just about delivering your products or services to your clients for a profit – it’s about having a deeper meaning that connects with your clients and employees and with other stakeholders.
What effect does your core purpose have on your team and clients?
If you want to discover more about the importance of leading your firm with purpose and how you can identify the right purpose and values for your team, click the button below to read the Business Breakthrough Report 'Lead with Purpose'.
Paul and Subarna also discuss the importance of high trust in any successful team and working environment. Subarna talks about the necessity of authenticity when it comes to identifying a firm's purpose and values and how important the reasons behind choosing these are.
When you are doing something for the right reasons, this brings high levels of trust within your firm.
If you want to discover more about trust and the importance of it to a happy and engaged team, click the button below the read the Business Breakthrough report 'Trust Builds Business'.
Towards the end of the podcast, Paul and Subarna discuss KPIs. Subarna shares what and how he tracks and measures, and the areas he needs to improve upon.
What do you measure in your firm?
Most accountancy firm owners and managing partners measure what they think is right rather than what actually matters most.
We know accountants love to track and measure – let’s make sure you track and measure the right things in your firm.
If you want to know more about how to measure the things that matter in your firm, click the button below to read the Business Breakthrough Report 'Healthy Heartfelt KPIs'.
