Episode 111: Craig McKell Resources - humanisethenumbers.online

Guest Details

Connect with Craig

LinkedIn: Craig McKell
Website: https://www.advancetrack.com/

View Episode Page Here

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

Promo Video Link

Short intro video for this podcast episode

https://vimeo.com/941618950?share=copy

Episode introduction copy

We recently had a terrific opportunity to spend some time with a chartered accountant who had spent 17 years with EY down in Australia before starting an owner-managed business buying accountancy services.

Craig McKell is working in the profession again and is now the General Manager of Asia Pacific for our good friend, AdvanceTrack. He believes that an accountant does a brilliant job, a better job, with their owner-managed business clients when they’re 80% human, 20% accountant.

He acknowledges the challenges faced by the profession from the talent-shortage perspective. And he shares a brilliant insight around the fact that you don't have to fall far from or step out of the corporate world of accountancy to make a real difference with real people when dealing with owner-managed businesses.

It's worth checking out this podcast to understand what you can do, for example, with three names. What could you do with those three names so that you're more human than you are accountant (80% human, 20% accountant)?

You’ll also find great value in our discussion of the 80/20 rule according to Craig McKell.

I hope you enjoy this practical, passionate podcast.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

Tweets For This Episode

1. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack, as he talks about the importance of just being a human being when it comes to working with your clients.

2. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Craig discusses the need for accountants to see the value in the work that they do.

3. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack, as he talks about the importance of being 80% human and 20% accountant.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack, as he discusses the importance of the relationships that you – the accountant – build with your clients and how you really can make a difference. He shares a moving story about his father's business and the difference that good advice at the right time can make.

2. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack as he talks about the importance of accountants recognising their own value, as well as the value to their clients of the knowledge and skills which they sometimes take for granted.

3. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Craig shares a few key insights into what makes great accountants and what they can do to build a connected relationship with their clients. He talks about listening, being available, having conversations and being 80% human (and 20% accountant) and compares it to being the guide who gets people to the top of Mount Everest.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

Embed Code For This Episode

Soundbite for this episode

Here is a soundbite of the interview with Craig McKell