Episode 111: Craig McKell Resources - humanisethenumbers.online

Guest Details

Connect with Craig

LinkedIn: Craig McKell
Website: https://www.advancetrack.com/

View Episode Page Here

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

Promo Video Link

Short intro video for this podcast episode

https://vimeo.com/941618950?share=copy

Episode introduction copy

It's simply brilliant when you can spend some time with a chartered accountant, one who spent 17 years with EY down in Australia before becoming an owner-managed business buying accountancy services.

Craig believes that an accountant does a brilliant job, a better job, if they're 80% human and 20% accountant when working with their owner-managed business clients.

This podcast discussion is with Craig McKell, from our very good friend AdvanceTrack. Craig is working in the profession again and is now the General Manager of Asia Pacific for AdvanceTrack.

He's amazed at the challenges the profession faces from a talent-shortage perspective. He shares a brilliant insight around the fact that you don't have to fall far from the corporate world of accountancy to make a real difference with real people – owner-managed businesses.

It's worth going to this podcast to understand what you do, for example, with three names. What could you do with three names so that you're more human than you are an accountant (80% human, 20% accountant)?

You’ll find great value in this podcast as we discuss the 80/20 rule according to Craig McKell.

I hope you enjoy this practical, passionate podcast with Craig McKell of AdvanceTrack.

Please scroll down the podcast’s episode page for the contact information for Craig and for the additional, downloadable resources mentioned in this podcast.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

Tweets For This Episode

1. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Crain talks about the important of just being a human being.

2. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Craig talks about the need for accountants to see the value in the work that they do.

3. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack as he talks about the importance of being 80% human and 20% accountant.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Craig talks a great deal about the importance of the relationship you the accountant build with your clients and how you really can help make a difference. He shares a moving story about his Dad's business and the difference that good advice and the right time can make.

2. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack as he talks about the importance of accountants recognising their own value and the value to their clients of the knowledge and skills they take for granted.

3. Listen to this Humanise The Numbers podcast with Craig McKell of AdvanceTrack. Craig shares a few key insights into what makes a great accountant and what they do to build a connected relationship with their clients. He talks about listening, being available, having conversations, being 80% human and compares it to being the guide that gets people to the top of Mount Everest.

https://humanisethenumbers.online/episode-111-craig-mckell-of-advancetrack/

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Soundbite for this episode

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