Episode 114: Stuart Hurst Resources

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When you dive into a deep conversation with a person who has worked in a village accountancy practice, someone who has also been part of a national firm and who has worked within an organisation to establish a new office, improving the fees by £100k per month, you know you're likely to have a decent podcast discussion.

In this conversation with Stuart Hurst of Cloud 10, a business in start-up phase, we start unpacking what a start-up does, not just to grow revenue, but to build capital value by installing good structure and process as well. Stuart’s got a real eye on scaling the business without putting undue stress on him as a business leader.

Don't get me wrong – any startup has its own challenges, along with significant opportunities, and Stuart shares some of those on this podcast. When you've got a podcast called Humanise The Numbers, it's great to have a meaningful personal conversation to tie the numbers to the humanity of what's going on in an accounting firm.

I hope you enjoy this podcast and find it as valuable, insightful and practical as both Stuart and I tried to make it.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting as he shares the moving story of his father and the reason why he is so passionate about accountants making a difference.

2. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting, as he describes what Air, Breeze, Storm and Tornado mean to him.

3. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting, as he explains why Friday afternoons are all about the business.

https://humanisethenumbers.online/episode-114-stuart-hurst-of-cloud-10-accounting/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting. Stuart shares a very moving story at the beginning of this podcast about his dad and the reasons why he believes so passionately in being the right type of accountant. He feels that every conversation with a new client starts with discovering their personal goals, their dreams and what their happy place looks like.

This helps Stuart decide whether the client is the right fit for his firm and whether they are an 'air, breeze, storm or tornado' client, ensuring that the focus of future meetings and the pathway for this client is based around achieving their personal goals.

2. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting as Stuart describes what his ideal client looks like and the importance of saying no to clients who are not the right fit.

Stuart places a lot of value on the client being nice and friendly - how much value do you place on this?

3. Listen to this Humanise The Numbers podcast with Stuart Hurst of Cloud 10 Accounting as he discusses the importance of tracking and measuring the right things in his business. He shares why he thinks that Friday afternoons are all about working on the business, not in the business, and why this is non-negotiable team time, built around the cadence of a weekly meeting. He is all about the future when it comes to his own team and business.

He is also very open and honest about the fact that his firm is still very much a work in progress. He shares and discusses the number of items on his issues list and the 6 categories into which they are split so that decisions can be made and actions taken.

https://humanisethenumbers.online/episode-114-stuart-hurst-of-cloud-10-accounting/

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