Episode 127: Richard Spofforth and Jenn Williamson Resources

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Episode introduction copy

When you're fortunate enough to spend an hour or so in a deep discussion with two members of the leadership team of a 600-person firm, a team that have profoundly and consistently improved their firm's performance over the years, it's definitely something worth taking seriously.

And that's the case with this podcast discussion with Richard Spofforth and Jenn Williamson from Kreston Reeves. As you would expect, we unpacked powerful insights in and around technology, but also profound insights around customer and client care and how you make that come alive so that you deliver higher value to your clients.

But perhaps more importantly, we also discussed the seriousness with which Kreston Reeves considers what matters to their team. One example is the quarterly review with each team member.

Irrespective of the size and age of your firm, there's something to be valued in this discussion with Jenn and Richard.

So please click the link below and join myself, Jenn and Richard in what I thought was a profoundly valuable conversation.

https://humanisethenumbers.online/episode-127-richard-spofforth-and-jenn-williamson-of-kreston-reeves/

Please scroll down the podcast’s episode page for the contact information for Jenn and Richard and for the additional, downloadable resources mentioned in the podcast.

Tweets For This Episode 

1. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves as they talk about team engagement surveys and the importance of feedback.

2. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves as they discuss client care and why the real value is in how they do the work, not necessarily what they do.

3. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves as they share the importance of their core purpose and their 5 values, and why hindsight, insight and foresight matter.

https://humanisethenumbers.online/episode-127-richard-spofforth-and-jenn-williamson-of-kreston-reeves/

LinkedIn Posts For This Episode

1. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves. 

Richard and Jenn talk about 3 clear things in this podcast — their team, their clients and AI — and how their work with all 3 is driven by their core purpose:  ‘Guiding you to a brighter future’.

When it comes to their team, they make sure that they live that purpose by being authentic. There is a real focus on personal goals, personal aspirations and relationships.

They are very conscious in this ever-changing world that their team need to be well equipped with the right systems, processes and skills to be able to do their jobs, and that those skills need to be developed constantly.

They have quarterly performance reviews with each team member where they discuss their development and their ‘career line of sight’. Listen to the podcast to here more about this.

2. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves. 

Richard and Jenn discuss the importance of team engagement and feedback within the team. They share information about the platform they use to conduct engagement surveys, and how the level of engagement with the platform has increased, along with the documented person-to-person feedback.

They are now seeing that employees who work with and interact with a lot of different people, some of whom are not in their department, are giving unprompted positive feedback. Click here to listen to the full podcast.

3. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves.

Jenn and Richard talk about their 5 values:

- Understand

- Look ahead

- Be crystal clear

- Be human

- Make it personal

And Richard also talks about considering hindsight, insight and foresight, and how they spend most of their time focusing on insight and foresight when working with clients.

4. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves.

When it comes to client care, Richard and Jenn recommend ‘talking the client’s language’, not the language of business.

Richard describes a client's accounts as a sea of numbers to them. Their job as the accountant is to help them understand how their business operates and to convert those numbers into things they need to be aware of, things they should be doing and things that can help them develop and grow. They want to see the future, or what the future could be, and how those numbers can be translated to make their lives better. Listen here:

5. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves.

Richard and Jenn discuss AI and the influence that it has already had and will continue to have in the accountancy space.

Richard breaks it down into 3 core categories for accountancy:

1. Personal Productivity

2. In-product AI

3. Enterprise AI

Listen to the podcast to hear how he explains this in more detail.

6. Listen to this Humanise The Numbers podcast with Richard Spofforth and Jenn Williamson of Kreston Reeves.

At the end of the podcast, there is a brief but valuable conversation between Richard, Jenn and Paul about the work AI will end up doing. Richard believes that AI will end up doing a lot of the 'easy' work, which means humans will end up with all the 'hard' work. He worries about the mental health toll this could have on the working population. Listen to the full podcast here:

https://humanisethenumbers.online/episode-127-richard-spofforth-and-jenn-williamson-of-kreston-reeves/

Embed Code For This Episode

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Soundbite for this episode

Here is a soundbite of the interview with Richard and Jenn