Episode 34: Carl Reader on Niche Marketing for Accountancy Firms Resources


Guest Details

Promo Video Link

Short intro video for this podcast episode

Vimeo  https://vimeo.com/644807972

Episode introduction copy

It's not uncommon for a firm of accountants to consider the idea of focusing on and marketing to a niche sector, or to even focus on several niche sectors.

But how do you successfully grow a nice-focused accountancy firm?

In this podcast discussion with Carl Reader you'll hear Carl unpack some of the deep, valuable, insightful ways that he and his team at d&t Chartered Accountants have come to dominate the franchise sector, with a significant percentage of their total clients in that particular sector.

So, if you're interested in the power of niche marketing and focusing your firm on a niche, take time out to listen to Carl and I, as Carl reveals the deepest of insights about his approach to his niche and how it's paid off for his firm.  Why not see what you think could and should work in your firm, so that you can get some real value out of listening to this Humanise The Numbers podcast.

It's a fascinating discussion with Carl. I can't believe how generous he was! I hope you get as much out of it as I did.

Tweets For This Episode 

1.   Listening to Humanise The Numbers with Carl Reader as he talks about accountancy to a niche market - very niche...


ii) How do you 'close the gate behind you' when you've identified a niche for your firm to explore.


iii)  What are the marketing tools you need to really and truly embed yourself in a niche so that you become the only firm to go to?


iv) At 29m 25s you'll hear Carl Reader describe how he dealt with competition from the biggest accountancy firms in the UK?  https://humanisethenumbers.online/episode-34-carl-reader-on-niche-marketing-for-accountancy-firms/

LinkedIn Posts For This Episode

1.Here's Paul Shrimpling sharing the review of his conversation with Carl Reader, Joint Chairman of d&t chartered accountants, author, public speaker and niche specialist as Carl shares the full story on how he occupied the martial arts niche and then went on to dominate the franchise world.

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2.In this rapid fire high energy discussion between Paul Shrimpling of Remarkable Practice and Carl Reader of d&t Chartered Accountants, you'll hear Carl telling his fascinating story from bored trainee accountant to his domination of the franchise world and all the twists and turns along the way. 
There are many lessons to be learned and Carl is more than generous in sharing them.  https://humanisethenumbers.online/episode-34-carl-reader-on-niche-marketing-for-accountancy-firms/

3. If you want to serve a business niche in accountancy how do you go about finding it and then ultimately dominating it and, as Carl Reader says in his conversation with Paul Shrimpling, 'close the gate behind you'.  Put 40 minutes a side and listen in to this truly inspiring story from Carl Reader of d&t Chartered Accountants. By the way one of the niches he found was the martial arts! Hope you enjoy the insights and gold dust that Carl shares so freely here.


4. In this outstanding conversation with Carl Reader, author of 'Boss it' and franchise expert you'll hear Carl reveal a host of insights and knowledge that focus on how he has found a niche within a niche that has enabled him to dominate the franchise world.  


Embed Code For This Episode

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Soundbite for this episode

Here is a soundbite of the interview with Carl Reader