March 18

Episode 12: Luke Smith of Purpose (part 1)


Guest Details

Luke Smith :Owner Purpose, Jersey


Purpose  Jersey

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Contact Luke

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Promo Video Link

Short intro video for this podcast episode

Episode introduction copy

How do you explain to clients the value behind you charging them in excess of 2% of the turnover of their business? 

And how do you explain that a million pound turnover business can and should, and willingly will pay you £20,000  or more per annum for the work that you do with them.

Well, on this podcast interview with Luke Smith of his firm Purpose, you'll hear Luke describe in detail what he says, what he does, how he says it,  and how he does it to earn the right. to charging an average fee across all of of clients in excess of £20,000. 

You'll also hear a group of other accountants quizzing Luke with questions that are pertinent to their own firms.

So why not join me on this podcast and hear what Luke has to say about how he does a brilliant job of working with these clients and also demonstrates the value that his firm delivers to his clients.

I hope you enjoy the podcast.

Tweets For This Episode 

1.Listening to "Humanise the Numbers with Luke Smith of Purpose" at

2.Hear Luke Smith explain why he focusses no time or energy on marketing or advertising his firm and how he achieves £20,000 fees on average per client

3.Listen to Luke Smith of Purpose explain how and why he confidently achieves fees of £20,000 (on average) and hear him describe the toolkit he has developed to provide value to his business owner clients that far outweighs those fees.

4.In this podcast you'll hear Luke Smith of Purpose being quizzed by a number of accountants about the whys and wherefores of running a successful advisory firm that's transforming the outcomes for their 40 business owner clients

LinkedIn Posts For This Episode

1. In this bare bones podcast discussion between Paul Shrimpling of Remarkable Practice and Luke Smith of Purpose accounts you'll hear describe the reasons for having an entry level of business owner clients at £1M turnover

2.Paul Shrimpling of Remarkable Practice talks with Luke Smith of Purpose on Jersey and gets the details of how Luke builds the confidence of his team in their quest to drive the best possible outcomes for their business owner clients.  Lukes average fee is £25,000/ year and he has around 40 clients

3. In this brilliant discussion between Paul Shrimpling of Remarkable Practice and Luke Smith of Purpose on the Island of Jersey Luke explains the minimum entry level requirements of quarterly management accounts and board meetings when taking on a new client.  He describes the route he took to get to this point and how while having around 40 clients is able to achieve and average annual fee of £25000/year

4. In this discussion you'll hear Luke Smith of Purpose - a £1m turnover advisory firm based on Jersey,  in conversation with Paul Shrimpling of Remarkable Practice and a group of UK accountants.  Luke is quizzed and questioned on his approach and how he's built an all advisory focussed firm that is transforming the businesses and in turn the lives of his business owner clients

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