Marketing Series Archives - humanisethenumbers.online

Episode 143: Laura Taylor, Founder of Bright Flamingo

Paul Shrimpling — Wed, 08 Oct 2025 02:18:00 +0000

What's it like to start an accounting firm with £200, to grow it quickly over a period of five years, and then to decide to exit? And from the start of that exit conversation to completion, for it to take only 25 days?
We'll cover all of that and a lot more in this podcast with Laura Taylor from Bright Flamingo. Laura shares how that journey affected her, and she also reveals some secrets along the way that could help you in your own accounting firm.
If you want to hear more, join Laura and me and if you enjoy it, please hit the subscribe button.
Please scroll down the podcast’s episode page for the contact information for Laura and for the additional, downloadable resources mentioned in the podcast.

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Episode 123: Hayley Plimley, Director of Marketing and Communications at DJH

Paul Shrimpling — Mon, 17 Feb 2025 15:16:22 +0000

It's clear that, if you want to grow your accountancy firm, you need to master the art (or indeed science) of marketing and communications.
On this Humanise the Numbers podcast discussion with Hayley Plimley, Marketing and Communications Director at DJH, Hayley's been party to a journey from one office with a team of 60 people to 10 offices with a team of 568 people, in just four years.
You can imagine the communication and marketing challenges associated with that! In our discussion, we unpick what's helped Hayley do a cracking job of marketing and communications in such a high-functioning, high-performing, high-growth business.
Please scroll down the podcast’s episode page for the contact information for Hayley and for the additional, downloadable resources mentioned in the podcast.

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Episode 113: Philippa Haynes, marketing expert and podcast host

Paul Shrimpling — Tue, 17 Sep 2024 11:27:00 +0000

It's not often you get the chance to chew the fat with someone who's worked with Ford, with Tata, with Levi’s, as well as with numerous other high-end, well-known, well-recognised international brands, and be able to talk to them about what ‘brand’ and accountants have to do with each other.
And what Philippa does brilliantly on this podcast is to unpack two or three deep, key insights that can help you and your firm connect with the messaging around your firm's brand, to underpin the future success of your marketing, of your client loyalty and, arguably, the loyalty of your team.
So why not go to www.humanisethenumbers.online and look for the podcast with Philippa Haynes or go to your favourite podcast platform. I hope you take some real value from this podcast, which is principally about marketing, but which also encompasses a discussion around ‘brand promise’.
Please scroll down the episode page for this podcast for the contact information for Philippa and for the additional, downloadable resources mentioned in the podcast.

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Episode 61: Sam Mitcham of SJCM Accountancy

Paul Shrimpling — Wed, 14 Sep 2022 11:48:00 +0000

How do you and your firm win younger, dynamic clients with a long lifetime value (because of their age), if you are able to do a brilliant job of looking after their businesses?
As a firm, you and your client portfolio have almost certainly got clients who started young with a small business and then grew them into substantial businesses. So, how do you tap into that younger audience?
In this podcast discussion with Sam Mitcham, you’ll learn how Sam, though in the early stages of building a successful accounting firm, demonstrated energy and enthusiasm in winning the 200 clients she's already got, despite only setting the business up a couple of years ago. Discover her methodology of appealing to and attracting younger business owners.
Why not join Sam and I on this humanisethenumbers.online podcast discussion, or go to your favourite podcast platform and locate it there, and you'll hear Sam share her insights into the use of social media and marketing, as well as a number of other profoundly powerful insights on how to grow and, at times, hold back from growth when it really matters. I hope you enjoy this podcast with Sam as much as I did.

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Episode 58: David Hassall of DH Business Support

Paul Shrimpling — Mon, 25 Jul 2022 13:54:00 +0000

It can often feel like pushing water uphill when it comes to getting your team to embrace the necessary changes to secure the future success of your firm. In our 20 years of working with accountancy firms, we’ve experienced this more often than not.
However, there are ways and means, techniques and processes that you can use to help your team want to change, to embrace change, so that it’s your team, and not you, which takes the lead in driving change. You can leverage and scale change in such a way that, not only do you secure a future firm, you get a firm that can thrive because there’s a whole team driving these initiatives.
This podcast was recorded with David Hassall, one of the founders of XU Magazine and an owner of a reasonably substantial accountancy firm as well. David shares some really powerful insights about recruitment, along with how to build stronger relationships with clients and how you get your team to embrace necessary change.
So why not join David and I on this humanisethenumbers.online podcast or at your favourite podcast platform and get these amazing insights from David Hassall.

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Episode 56: David Gilroy of Conscious Solutions

Paul Shrimpling — Thu, 21 Jul 2022 11:06:00 +0000

On this HumaniseTheNumbers podcast, you’ll hear from David Gilroy – entrepreneur, business owner, marketeer and, more specifically, website expert.
However, David doesn't work within or provide for the accountancy profession. He builds websites (now over 400 websites) for the legal profession, for lawyers and solicitors. But David’s attention to detail, his obsession with the numbers that really matter when marketing your firm, and his business as well – I think you’ll appreciate his insights, knowledge and guidance on how we should be working better, harder and stronger to capture the numbers that matter so that we can market our businesses in a much more successful way.
Please go to HumaniseTheNumbers.online or to your favourite podcast platform and look up the David Gilroy podcast. I believe you’ll get something of real value from the discussion.

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Episode 54: Zoe Paradine of UHY Hacker Young

Paul Shrimpling — Thu, 09 Jun 2022 17:02:00 +0000

It can often feel like a particularly growly challenge to work out how to successfully promote and market your accountancy firm. So it pays, don't you think, to listen in to a marketing expert. In this podcast, you'll hear from Zoe Paradine, Head of Marketing in the UK for UHY Hacker Young. Zoe shares her experience of 20 years of marketing for her own firm and, more importantly, her insights on what's key to successful marketing.
Zoe discusses the need to “make time” – carving out time each week, without fail, to successfully market your firm. She also signposts how to spend that time – building and nurturing lists and building content.
If you are up for learning ways to successfully market your accountancy firm, I think you'll find this podcast exceptionally valuable.
Please go to humanisethenumbers.online or your favourite podcast platform, including Apple and Spotify, to access the podcast. I hope you enjoy this discussion with Zoe as much as I did.

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Episode 50: Karen Eber, Storyteller, Speaker and Consultant

Paul Shrimpling — Tue, 03 May 2022 14:18:00 +0000

How do you as a leader or manager of an accounting firm connect in a deeper, more meaningful way with your team? How do you ensure that this connection has a positive impact on the way in which team members behave and on their motivation, their drive and their willingness to see your firm succeed? How will this influence the amount and quality of the work they do and the level of care they show for that work?
There’s also a question to be addressed regarding how you connect in a deeper way with your clients, so that they want to work with you more often and take more action based on the insights, guidance and advice you can share with them.
In my conversation with Karen Eber, you'll hear about the importance of the power of stories in connecting in a deep and emotional way with your team, and in a deep and emotional way with your clients, so that you get the results you and your firm deserve.
Karen talks about how there is power in both data and stories, but connecting data – the numbers – with stories results in greater power and a deeper connection that will make a positive difference to every meeting you have with team members, either one-on-one or as a group, as well as every meeting you have with clients.
So why not join Karen and I on this HumaniseTheNumbers.online podcast, or go to your favourite podcast platform – Apple, Spotify, Google – and hunt out the podcast discussion with Karen Eber.

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Episode 49: Charlotte Zacharia of Z2 Group Accountants

Paul Shrimpling — Wed, 20 Apr 2022 13:17:00 +0000

How do you stay ahead of the game? This is a bit of a generic question, but more specifically, how do you continue to stay ahead of your clients’ expectations? What are they expecting from you, your team and your firm, and how do you stay ahead of that, so that you can constantly deliver value, as well as a magical, rather than miserable, experience to your clients?
Well, on this HumaniseTheNumbers podcast discussion with Charlotte Zacharia of the accountancy firm Z², you'll hear Charlotte share her powerful insights into how clients’ perceptions and expectations have changed and how she and her firm have responded to that. Her observations can perhaps influence the way you think about the way your firm serves your clients.
So why not join Charlotte and I on this HumaniseTheNumbers.Online podcast discussion and see what you think of Charlotte's views and how you can apply those powerful insights to your firm.

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Episode 40: Mike Crook (formerly of PracticeWeb)

Paul Shrimpling — Thu, 20 Jan 2022 11:23:39 +0000

How does your accountancy firm master the dark arts of marketing so that you become successful at generating leads and high-quality future clients, building your fees, your profits and the capital value of your firm?

In this podcast discussion you'll hear Mike Crook share his profound and valuable insights into how PracticeWeb have worked with accounting firms during his time in the business as Managing Director. He essentially looks back at his experience and unpacks and unlocks some of the insights that drove success in those firms.

We were privileged to secure Mike for this podcast, as he was literally a week away from departing PracticeWeb and joining another company outside of the accountancy profession, and Mike is really candid and honest in his conversation. It's brilliant that PracticeWeb have given us the thumbs-up to share this information - it's so valuable, not only for the profession as a whole, but especially if you want insights to help to grow your own accountancy firm.

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